This is a very encouraging story. Serious early-stage investors are taking a close look at what many are calling Agriculture 2.0. Trends like urban farming have tremendous potential, and innovative trends like that can accelerate with the backing of Silicon Valley.
“Sustainable agriculture is a space that looks as big or bigger than clean tech,” said Paul Matteucci, a venture capitalist with U.S. Venture Partners in Menlo Park, Calif. “Historically, we have not seen a ton of entrepreneurial activity in agriculture, but we are beginning to see it now, and the opportunities are huge.”
A catch-all phrase for environmentally beneficial farming, sustainable agriculture has long been the province of organic enthusiasts. But venture capitalists say a growing awareness of conventional agriculture’s contribution to climate change and concerns over its consumption of water and energy are creating markets for technological innovation to minimize those effects.
The Johnny Appleseed of what is being called Agriculture 2.0 is a 33-year-old former Wall Street investment banker named Janine Yorio. Her New York firm, NewSeed Advisors, brings together sustainable agriculture entrepreneurs and investors.
At the Four Seasons hotel in East Palo Alto, Calif., last month, NewSeed Advisors attracted a crowd of well-dressed investors from some of Silicon Valley’s top venture capital firms. They packed a ballroom to hear entrepreneurs pitch start-ups developing everything from nontoxic pesticides and analytical tools for soil analysis to indoor urban farming systems.
I think the urban farming trend in particular has huge potential, particularly in Rust Belt cities like Detroit and Cleveland.
